Make your Instagram profile work harder for you! When someone lands on your profile for the very first time, they should instantly understand who you are, what you do, and who you help. Let's make that happen.
Think of your Instagram profile as a digital shop window. When someone walks past, they decide very quickly whether they want to go inside. The same thing happens online. Within seconds, people decide whether to follow you or move on.
This isn't about being polished or perfect. It's about being really clear.
By the end of this game plan, you'll be able to look at your profile and confidently say: yes, this reflects what I do, and the right people will feel at home here.
Your profile photo is the very first thing people notice. This is not the place for a distant holiday photo, a quote graphic, or a logo. People connect with people. You need your face on there.
Use a clean headshot where you're facing the camera, head to shoulders. You don't need a professional photo shoot. A simple photo taken near a window with natural light is absolutely enough. What matters most is that people can clearly see your face and feel a sense of approachability.
What makes a good profile photo:
What to avoid: