Hey lovely,

I'm so excited that you're here! I can’t wait for you to build your own Tripwire Funnel!

I'm Carrie Green, founder of the Female Entrepreneur Association (FEA) and author of the best-selling book, She Means Business. I started FEA back in 2011 because I felt completely alone as a woman trying to build an online business, and so I wanted to bring us all together. Since then, we've helped hundreds of thousands of women around the world turn their ideas into reality and build online businesses they truly love.

The tripwire funnel is one of the most powerful and underused list-building strategies out there, and once you understand it, you'll never look at list-building the same way again. Because instead of just building a list of people who grabbed something for free, you're building a list of buyers. People who've already said yes to you. People who are far more likely to buy from you again. That is a completely different kind of list, and it changes everything.

Here's what this template is going to walk you through:

• Creating a freebie your ideal audience actually wants
• Building a high-converting opt-in page
• Crafting an irresistible tripwire offer
• Setting up your thank you pages (including the one that makes the magic happen!)
• Writing a follow-up email sequence that does the selling for you — on autopilot

Every section tells you what to create, why it works, and gives you proven formulas and examples you can use straight away. Work through it in order, fill in the blanks as you go, and by the time you get to the end, your entire funnel will be mapped out and ready to build.

This is going to be so good. Let's dive in! 👇

Welcome to your Tripwire Funnel Template! ✨

This template walks you through each step of setting up a tripwire funnel - the strategy that lets you build a list of buyers, not just subscribers, from day one.

Work through each section in order. Every step tells you what to create, why it matters, and how to make it convert as well as possible, with examples and formulas you can swipe.

💡 What is a Tripwire Funnel?

A tripwire funnel is a simple 4-step system: you offer something valuable for free (your freebie), and the moment someone signs up, you immediately present them with a low-cost paid offer on the thank you page. It turns brand new subscribers into paying customers, and a buyer is always more likely to buy again.

The flow looks like this: